Recipee.app

What Drives Us

Mission

Create the Shopify/Amazon for Food-Commerce That's the problem I'm obsessed with now. E-commerce platforms like Shopify and Amazon treat food like headphones—a one-off transaction. But food isn't a transaction; it's a 93-meals-a-month lifestyle layer shaped by medical needs, nutrition, and culture. Treating it like any other SKU fails consumers and producers alike. Recipee connects the complex back-end of commercial food production to a dynamic, deeply personalised front-end.

Product

Description

E-commerce platforms treat food like headphones—a one-off transaction. But food is a 93-meals-a-month lifestyle shaped by dislikes, health, nutrition and culture. So I built Recipee.app, an operating system for food professionals, connecting the complex back-end of food production to a personalised front-end. It's built—now it needs to reach the market. Food e-commerce, reimagined: simpler production, higher margins, happier customers.

Team

Team-Members

Wayne - Founder, Full-stack CTO, Food Company Entrepreneur, Chef & Foodie

On Foundersbase